Quality content is still king
Why is content so important? Because it:
- engages with your consumers, so they get helpful, relevant information that makes a difference to their lives
- helps with SEO, giving your website better organic search results
- establishes your businesses as reliable, quality driven, experienced and credible
- sets you apart from your competitors
- makes customers feel like they know you and your team
Content Strategy
Pumping out endless articles is a waste of time. It’s better to publish truly valuable content that really works for your business. Don’t recycle tired ‘seen it before’ stories.
Our content strategy enables you to easily create content. Because good content uses a variety of communications channels, we embrace websites, newsletters, blogs and social media. And we never forget your marketing objectives. This is not content for the sake of content. Instead, we create targeted, carefully positioned and promoted content that is shareable, valuable, useful and fun. Whatever engages and interests your audience interests us.
Video, Animation & Audio
You Tube is the world’s second largest search engine after Google – and it’s a great opportunity to connect and communicate with your audience. Video is the hardest to produce, but often brings the biggest rewards. We have taken our clients to new levels of exposure and awareness by harnessing the power of video marketing.
Animation works perfectly for businesses and brands with fewer visual opportunities. We can bring a brand to life with simple yet effective animations that will deliver powerful value to your brand.
Audio is an often forgotten element of content – podcasts, music and other elements of audio production that audiences are listening to in droves. Podcasting in particular gives brands a chance to speak directly to consumers to offer advice, share insights and connect with customers on a personal level. Podcasts are growing in popularity, so now is the time to jump in before your competition gets there ahead of you!
Photography & Photoshoots
Great photography speaks volumes. It can mean the difference between success and failure of your entire marketing campaign. Consumers have high expectations on photography these days – so only truly stunning images are acceptable. Our in-house photographer, Emma, can accomplish plenty in a day or half day photoshoot, giving you a library of flexible images that will become the cornerstone of a successful marketing campaign.
Copywriting
Copywriting is a fundamental element of content. Not only does good copywriting help your SEO campaigns, it communicates your brand and message with personality and style. The best copywriters use the magic of words to tug at the heartstrings of your customers, understand their difficulties, solve their problems and encourage them to take action. Our team of experienced copywriters are experts at taking brands to the next level with written marketing materials such as blogs, website pages, advertising copy, speeches, taglines, newsletters, emails and much more.
